Why Big Brands Hire Small Agencies

What’s the one word larger brand executives want their companies to be known for but can rarely live up to? Innovative This word, while overused and misused, is an important quality and business practice. And very rarely do brands expect to see this in companies that look similar to their own in terms of size […]

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GUEST POST: Meet the Social Media Genius Behind Dan Bilzerian and Verne Troyer

By Ryan Holiday.  As I’ve said before, there are many people operating behind the curtain, shaping the stories, memes and people you see in the news and read about online. You find them in many roles and many places—some work inside brands or on people’s staff, some work for themselves or have small upstart agencies and of course, some […]

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3 SECRETS OF THE FASTEST GROWING COMPANIES

We are at a time of divergence. Growth Hacking has replaced digital marketing as the, “not so secret”, secret of billion dollar companies. It is well documented that the fastest growing tech companies did not rely on traditional marketing strategies. They simply couldn’t afford to indulge themselves in vanity campaigns, focusing instead on strategies that […]

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HOW TO CREATE INSPIRATION IN YOUR SOCIAL MEDIA

For thousands of years inspiration has been regarded as something ethereal, mystical and divine. In the absence of understanding this transformative effect we instead bestowed power to unseen forces. The word “inspire” is taken from the Latin “inspirare” to mean “breathe life into”. As if the ancient gods had identified who they wished to speak […]

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MARKETING THE MOST PROFITABLE MOVIE IN HISTORY

  “Oh my God, were they killed?” Sat in a packed cinema there was an eerie silence. The screen flickered with hollow credits as people came back to their senses. Some feeling queasy, some regaining their bravado, some searching for normalcy. Love it or hate it, in 1999 the Blair Witch Project redefined cinema and […]

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