Guest Post: Want to Design User Behavior? Pass the ‘Regret Test’ First

By Nir Eyal What are the ethical responsibilities of companies that are able to manipulate human behavior on a massive scale? It’s a question one hopes technologists and designers ask themselves when building world-changing products — but one that hasn’t been asked often enough. Operant conditioning, intermittent reinforcement, the search for self-actualization — the techniques […]

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