11 Common Mistakes You’re Making With Influencer Marketing

Influencer marketing is quickly becoming one of the most effective strategies for marketers interested in building a strong brand. According to data cited by AdWeek, 94 percent of marketers who use influencer marketing strategies believe it is effective. Other statistics indicate that consumers prefer content that features influencers over traditional advertising and mainstream celebrity endorsements. A study […]

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How Social Media Will Decide The Oscars

WATANI: MY HOMELAND tells the epic story of one family’s escape from war-torn #Syria. An @ITNProductions and Marcel Mettelsiefen film. On a recent interview on an international radio station a journalist was interviewing an Academy Award judge if he (name withheld) would consider voting for Watani for best documentary at this years Academy Awards.  His answer was shocking […]

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GUEST POST: Meet the Social Media Genius Behind Dan Bilzerian and Verne Troyer

By Ryan Holiday.  As I’ve said before, there are many people operating behind the curtain, shaping the stories, memes and people you see in the news and read about online. You find them in many roles and many places—some work inside brands or on people’s staff, some work for themselves or have small upstart agencies and of course, some […]

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