10 Social-Media Trends to Prepare for in 2018

In the past year, a number of significant stories involved social media: Facebook lured Snapchat users to Instagram, the president of the United States communicated official policy positions in 140 characters and Apple announced plans to alter the way we interact with our mobile devices. Next year, social media is poised to create even more […]

READ MORE

11 Common Mistakes You’re Making With Influencer Marketing

Influencer marketing is quickly becoming one of the most effective strategies for marketers interested in building a strong brand. According to data cited by AdWeek, 94 percent of marketers who use influencer marketing strategies believe it is effective. Other statistics indicate that consumers prefer content that features influencers over traditional advertising and mainstream celebrity endorsements. A study […]

READ MORE

4 Steps to Draft a Social Media Marketing Strategy

Social media marketing allows businesses to interact with their target audience via the internet through social media platforms like Facebook, Twitter, Instagram etc. The evolution in technology has led to this platform becoming a game-changer in the world of marketing. Social media offers a platform through which you can interact with prospective clients, increase your […]

READ MORE