11 Common Mistakes You’re Making With Influencer Marketing

Influencer marketing is quickly becoming one of the most effective strategies for marketers interested in building a strong brand. According to data cited by AdWeek, 94 percent of marketers who use influencer marketing strategies believe it is effective. Other statistics indicate that consumers prefer content that features influencers over traditional advertising and mainstream celebrity endorsements. A study […]

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4 Steps to Draft a Social Media Marketing Strategy

Social media marketing allows businesses to interact with their target audience via the internet through social media platforms like Facebook, Twitter, Instagram etc. The evolution in technology has led to this platform becoming a game-changer in the world of marketing. Social media offers a platform through which you can interact with prospective clients, increase your […]

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How Social Media Will Decide The Oscars

WATANI: MY HOMELAND tells the epic story of one family’s escape from war-torn #Syria. An @ITNProductions and Marcel Mettelsiefen film. On a recent interview on an international radio station a journalist was interviewing an Academy Award judge if he (name withheld) would consider voting for Watani for best documentary at this years Academy Awards.  His answer was shocking […]

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