David Kingsbury is the man behind the most admired physiques on film today. Most notably he is responsible for getting Hugh Jackman into “the best shape of this life” for his iconic role as Wolverine. David Kingsbury is the celebrity trainer to the stars and was looking to expand his business through growing his online presence.
Working with Social Media Thunder, we were able to identify quick wins that would start to separate himself from the pack of other personal trainers online. Leveraging online psychological influencing strategies we quickly tested what was effective and what was superfluous. The result was a significant uplift in traffic to his site which provided increased sales.