Starbucks
Coffee Chain Retailer
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Project Description

At Social Media Thunder we like to think differently and embrace opportunities. On a recent visit to Turkey we noticed an unusual spelling of our name on the cup. A quick glance on social media found that we were not alone with #starbucksfail trending.

We approached Starbucks and put forward a strategy to leverage this trend, owning the hashtag and, while making fun of themselves, increase engagement.

 

Project Details
  • ClientStarbucks
  • Date2016
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