Optimum Releasing
Film Marketing
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Project Description

Working with Optimum Releasing to support their nation wide release of Dead Man’s Shoes we were asked to develop a campaign mixing both traditional advertising and innovative uses of media. Conducting one of the first online campaigns Social Media Thunder launched a targeted PPC strategy focusing on a core demographic to drive audiences. We also set up one of the first Facebook profiles for a business (under a human account) to reach audiences in the US Further Education system who were signing up to the platform.

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Project Details