FMCG Company
Project Description

In 2013 Harry’s were looking to grow their social media impact and while their efforts to date had been impressive they were labour intensive and had slow organic growth.

Social Media Thunder started to work alongside Harry’s and developed the #giveashave campaign which leveraged the target market’s desire to support companies that are ethically responsible and provide an outstanding product.

Through research and auditing Social Media Thunder found that a coordinated Instagram, Facebook and Twitter campaign supported by the company founders would reach an audience that uses a variety of social media platforms. Combining limited edition products and a “pay it forward” strategy the #giveashave campaign increased the social media impact through their core value – authenticity.

Project Details