With this Boston diner Social Media Thunder took a contrary approach to what all the other restaurants were doing. We found that while most restaurants were tweeting behind-the scenes photos from the kitchen the engagement was low. We found the magic of the team at Myers + Chang was the fun from the front of the house.
Developing a strategy that put the customers and front of house as the celebrities the engagement and repeat customers significantly increased. Myers + Chang now have an approach to social media that gives a glimpse into what you’ll get at Myers + Chang, both in terms of food and service, before you ever even set foot in the restaurant