Why Big Brands Hire Small Agencies

What’s the one word larger brand executives want their companies to be known for but can rarely live up to? Innovative This word, while overused and misused, is an important quality and business practice. And very rarely do brands expect to see this in companies that look similar to their own in terms of size […]

READ MORE

GUEST POST: Meet the Social Media Genius Behind Dan Bilzerian and Verne Troyer

By Ryan Holiday.  As I’ve said before, there are many people operating behind the curtain, shaping the stories, memes and people you see in the news and read about online. You find them in many roles and many places—some work inside brands or on people’s staff, some work for themselves or have small upstart agencies and of course, some […]

READ MORE

MARKETING THE MOST PROFITABLE MOVIE IN HISTORY

  “Oh my God, were they killed?” Sat in a packed cinema there was an eerie silence. The screen flickered with hollow credits as people came back to their senses. Some feeling queasy, some regaining their bravado, some searching for normalcy. Love it or hate it, in 1999 the Blair Witch Project redefined cinema and […]

READ MORE